BRIDGEWATER, NJ—This month, Bausch + Lomb is partnering with Prevent Blindness to encourage the public to give vision the same attention as heart heath during Age-Related Macular Degeneration (AMD) Awareness Month. By joining together in the #WhyEyeFight program, they hope to encourage everyone to share what motivated them to fight to preserve their sight.

“AMD diminishes central vision; what we use for everything from reading a computer screen to recognizing the faces of our loved ones,” said Hugh R. Parry, president and CEO of Prevent Blindness. “We rely on our vision for so many things we do on a daily basis. It is imperative to not take that for granted and do everything we can today to help save sight.”

According to Prevent Blindness, AMD is characterized by loss of central vision, usually in both eyes. If left untreated, the majority of eyes affected with wet AMD will become functionally blind within two years.

Barbara Knickerbocker Beskind, a 92-year old conceptual designer living with AMD, is sharing what motivates her, while encouraging others to fight for their vision.

“Each day I fight to help preserve my vision so I can continue to work to help better the lives of others,” said Barbara Knickerbocker Beskind. “This is why I teamed up with Bausch + Lomb and Prevent Blindness to raise awareness of AMD. At 92, I’m not going to let AMD or anything else prevent me from fulfilling my career dreams and enjoy the time I have with my family and friends.”

For more information on AMD or the #WhyEyeFight program, please visit JoyofSight.com or PreventBlindness.org/amd. Follow the conversation on Twitter and Facebook with hashtag #WhyEyeFight and share your personal story of why you fight to help preserve your vision.